How Chee! movie poster

How Chee! (2026)

The Infamous Local TV Ad That Became Folklore

Released April 2, 2026Runtime 0h 50mDirector Craig Silliphant

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.

Where to watch How Chee!

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How Chee! trailer

About How Chee!

Where can I watch How Chee!?

We do not have streaming information for How Chee! yet. Check back soon.

Who stars in How Chee!?

How Chee! stars Craig Silliphant, Chris Murphy, Lara Murphy, Andy Kwan, Justin Kwan.

Who directed How Chee!?

How Chee! was directed by Craig Silliphant.

How long is How Chee!?

How Chee! has a runtime of 0h 50m.

What is How Chee! about?

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.